Logo Redesign . Style Guide . Brochure . Website . Accessories
In this project, I was inspired to design a logo and branding for the city of Santa Barbara as it was the first place I visited before moving to the United States. I was instantly attracted by it’s beautiful sunset views. Santa Barbara is full of Spanish culture and history that creates an enthusiastic, warm, shiny, artsy, romantic, and colorful town and
is a relaxing place for people who want to escape from big cities. Santa Barbara is
also a very active boating town.
is a relaxing place for people who want to escape from big cities. Santa Barbara is
also a very active boating town.
The typeface “Tenby Four” is used for the logo and headlines and was inspired by kayaks. Besides the logo and branding, I also designed a new responsive website, advertising, and a new line of souvenirs to promote the city through the campaign.
