Logo Redesign . Style Guide . Brochure . Website . Accessories
![](https://cdn.myportfolio.com/c027adf0219a195e093320d3a2d790a7/b0b61d38-045e-48b0-a0e6-fd94187c0387_rw_1920.png?h=c75fcecc1a01eb7e014d9d196023ba41)
In this project, I was inspired to design a logo and branding for the city of Santa Barbara as it was the first place I visited before moving to the United States. I was instantly attracted by it’s beautiful sunset views. Santa Barbara is full of Spanish culture and history that creates an enthusiastic, warm, shiny, artsy, romantic, and colorful town and
is a relaxing place for people who want to escape from big cities. Santa Barbara is
also a very active boating town.
is a relaxing place for people who want to escape from big cities. Santa Barbara is
also a very active boating town.
The typeface “Tenby Four” is used for the logo and headlines and was inspired by kayaks. Besides the logo and branding, I also designed a new responsive website, advertising, and a new line of souvenirs to promote the city through the campaign.
![](https://cdn.myportfolio.com/c027adf0219a195e093320d3a2d790a7/a0ea2469-e1b6-4823-be7b-ded705fcc1a8_rw_1200.png?h=1940f66b0a74cdc9d47b19b85f230b44)
![](https://cdn.myportfolio.com/c027adf0219a195e093320d3a2d790a7/48dd1a09-7f6e-4b7a-a0fc-834e2410c193_rw_1920.jpg?h=2d7fcf17aa0c2c6f34f03c7d2e7263a3)
![](https://cdn.myportfolio.com/c027adf0219a195e093320d3a2d790a7/6018c791-9bb1-4815-aed0-46864e81b6ae_rw_1920.png?h=8f7f5526972faaafedb176d0d5f92a6f)
![](https://cdn.myportfolio.com/c027adf0219a195e093320d3a2d790a7/20326f4f-4bef-48f7-aafa-1f98e085a147_rw_3840.jpg?h=6fbc0af0459dffb1f4308761236e70a2)
![](https://cdn.myportfolio.com/c027adf0219a195e093320d3a2d790a7/392b51e0-c768-49aa-a1f8-f7fc17ec387b_rw_3840.jpg?h=255fb8309cc15a48f8fa1ddde9847761)
![](https://cdn.myportfolio.com/c027adf0219a195e093320d3a2d790a7/b4d1a8a7-38e8-4ed5-96b7-07971539a8dc_rw_3840.jpg?h=e9378024d9107eec3b63bf361550c4d3)